![]() How Much Do Google Ads Cost Personal Injury Attorneys in 2023? Most of the law firms running ads at a loss are also hoping they hit a home run once every year or two. They’re ok losing money on Google Ads because they focus on referrals from past clients, which reduces the CPA. Some law firms have a strategy of marketing to past clients.If their entire marketing budget is cost effective, some firms choose to use forms of marketing which have a negative ROI. Let’s say they have $1,000,000/mo to work with and they’re running Google Ads, Local Services Ads, creating content, doing SEO, running TV commercials, using billboards and have ads on the sides of buses. Some law firms look at their entire marketing budget. ![]() Well, some law firms are running PPC ads at a loss. How could this be? Some of the firms mentioned above are always in the ads. I don’t know any personal injury attorneys who think $12,000 is a good price to pay per case. $12,000 CR (1 out of 10 callers became a case, resulting in a $12,000 Conversion Rate)Įssentially, it was $1,200 per lead and $12,000 per case.$1,200 CPA (1 out of 2 people called, resulting in a $1,200 Cost Per Action).We ran a test in 2022 with a highly converting ad. Wilshire, JNY, West Coast Trial Lawyers, Morgan & Morgan and others target the major keywords here such as “personal injury lawyer” and “car accident lawyer”. Some Law Firms are Running Ads at a Loss (Intentionally).įrom Fresno to San Diego, you’ll see the same Los Angeles firms aggressively targeting southern California. The Cost Per Click (CPC) of a Google Ad depends, in part, on what your competitors are bidding on their ads.
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